Every Google review for Real Club Pádel Marbella is handled by an AI agent: it analyses them, sorts them and replies in each customer’s own language. Positive reviews are published automatically; critical ones reach the team with a reply already drafted.
| Client | Real Club Pádel Marbella |
| Sector | Sports club and gym |
| Channel | Google reviews |
| Live since | July 2026 |
Results
- 100% of reviews handled by AI within minutes
- 46 reviews managed since 28 July 2026
- 37 positive reviews answered and published automatically
- 9 critical reviews sent to the club with a reply already drafted
The challenge: reviews left unanswered and untapped
Google reviews were answered by hand whenever there was time, and many went without a reply. On top of that, nobody had a clear picture of what members valued most or what they complained about.
The solution: the AI replies, the club decides on the delicate ones
- It analyses every new review: it detects the sentiment (positive, neutral or negative) and sorts it by topic: facilities, customer service, price, classes, cleanliness…
- Positive reviews: it replies and publishes on its own, in the customer’s language and in the club’s tone.
- Neutral and negative reviews: it publishes nothing. The club immediately receives an email with the review and a suggested reply, and decides what to say.
- Everything is logged in a spreadsheet with the date, rating, comment, sentiment, category and reply, so you can see at a glance what works and what to improve.
What members talk about
The most discussed topics are the facilities (13 reviews) and customer service (8). It is information that used to get lost and that the club now has organised and ready to act on.
See it in action
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