Instagram Direct has become one of the channels customers use most to ask about prices and opening hours or to make a booking. The problem is that if nobody on the team is free at that moment, the message goes unanswered — and a sales opportunity goes with it.
At Marbella AI Agency we have built an AI agent for Instagram Direct, already running for clients such as Real Club Pádel Marbella.
How it works
The same AI agent that looks after a business’s website also answers its Instagram direct messages:
- Instant replies: as soon as a customer writes, the AI answers straight away, with the same information they would get by phoning or visiting the business’s website.
- Booking detection: if a message shows the customer wants to book, the system alerts the team directly (through an internal WhatsApp message) so they can handle it without delay.
- Real-time look-ups: behind the scenes, whatever the question, the AI checks the business’s database and replies with the right information for that moment — prices, opening hours, availability.
Why Instagram Direct needs its own AI agent
Unlike the website, where customers are already looking for information, conversations on Instagram Direct tend to be more spontaneous — someone sees a post or a Story and writes straight away. If the reply takes hours, the intention to buy cools off. Automating this channel with AI makes sure that:
- No message goes unanswered
- The information customers receive is always accurate and up to date
- The team only steps in when it is really needed (bookings, complex queries)
This is part of a wider AI customer service system we have put in place for several local businesses — you can see the overall approach in our article on 24/7 customer service with AI, without hiring anyone.
5,193messages answeredReal Case StudySee how it works at Real Club Pádel Marbella: web, Instagram and WhatsApp →Want an AI agent for your Instagram?
If your business receives enquiries on Instagram Direct and you want to automate the replies without losing that personal touch, get in touch and let’s talk.
📩 Contact us for a free demo.
Marbella AI Agency — AI automation for local businesses.